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In late May, the Max Planck Institute for the Study of Societies published my paper on the implementation of transnational voluntary forestry standards in Russia in its discussion paper series (From Transnational Voluntary Standards to Local Practices: A Case Study of Forest Certification in Russia. MPIfG Discussion Paper 11/7). In the paper, I attempt to deconstruct the process of implementation and suggest that the current literature has paid little attention to two social processes that accompany – or even constitute – the implementation of transnational voluntary standards: collective learning and stakeholder interest negotiation. Basically, I argue that previous research examines carefully various factors that explain why certain companies in certain countries commit to voluntary environmental standards, but has so far mainly assumed that once standards are adopted, the improvements in practices will occur (if there is a gap between standards and practice, which is most often the case, as some research shows). Instead, I suggest that implementation should not be taken for granted and propose a framework for understanding how companies and activists translate transnational voluntary standards into on-the-ground practices, particularly in a difficult context of non-advanced industrial countries. Empirically, I apply this framework to the analysis of the implementation of the Forest Stewardship Council’s forestry standards in Russian forest enterprises. Read the rest of this entry »