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Blogging about organizational strategy and even using blogs as a strategy-making device is an increasingly common practice among (not only) young firms. For instance, in a paper* co-authored with Thomas Gegenhuber, we analyze strategy blogging as an open strategy practice that increases transparency of and involvement in strategy making, while at the same time adding to the corporate impression management repertoire.
Consequentially, it comes at no surprise that non-profit organizations such as Creative Commons, which heavily rely on external communities such as different groups of license users, also engage in strategy blogging. Ryan Merkley, CEO of Creative Commons, started the series of strategy posts with general reflections on sharing, followed by suggestions for the overall mission and role of Creative Commons in his second post:
CC must recognize its various roles in a variety of diverse and active communities. We provide essential infrastructure for the Web, and are vital contributors and leaders in these global movements. The opportunity to realize the benefits of openness will come from showing how “open” is uniquely able to solve the challenges of our time. Our role is not just as providers of tools, but also as strategic partners, advocates, influencers, and supporters to quantify, evangelize, and demonstrate the benefits of open.
Only after announcing that Creative Commons had received a $10 million grant from the The William and Flora Hewlett Foundation to implement the new strategy, Merkley identified “three specific areas” that Creative Commons will focus on (emphasis in original: Read the rest of this entry »
I’m very pleased to announce the publication of a new English-language textbook on the management of inter-organizational relations written and edited by Jörg Sydow, Gordon Müller-Seitz and myself and published by Palgrave. While several textbooks on specific topics such as strategic alliances, outsourcing and offshoring or social networks are already out there, there was to date no comprehensive textbook dealing with different forms of inter-organizational relations from a management perspective that could be used in English-language courses on managing alliances and networks.
Several academically-oriented books such as the Oxford Handbook of Inter-Organizational Relations or the book Managing Dynamic Networks are useful to complement teaching, but are – in our experience – too theoretical to structure an entire course. Conversely, practitioner-oriented texts like the Manager’s Guide to Choosing and Using Collaborative Networks can only complement, but not fill an entire university course. A case collection on alliance management has been edited by the Ivey School of Business, but this collection does not include textbook chapters.
Our new book aims to include both an introduction to several forms of inter-organizational relations and the underlying academic debates as well as a collection of case studies highlighting particular managerial issues. In an effort to promote research-led teaching, all cases were developed on the basis of research projects conducted by members of the Research Group Inter-firm Networks and the Group’s international network. The book is structured in six parts, four of which comprise the main forms of inter-organizational relations that are distinguished: strategic alliances and networks, regional networks and clusters, global production and supply networks, and innovation and project networks. Especially the chapter on global production and supply networks includes a debate about transnational governance issues and discusses, for instance, the challenges associated with transnationalizing professional services or issues of accountability and liability in global production networks.
Five case studies are available for each of these network types, each focusing on particular management challenges. For strategic alliances and networks, for instance, Jörg Sydow together with Horst Findeisen, Vice President at the Star Alliance Services GmbH, wrote a case on the institutionalization of new management structures in the Star Alliance. For regional networks and clusters, Chacko Kannothra and Stephan Manning from the University of Massachusetts in Boston developed a case on the new impact sourcing trend and its implications for regional development in India. For global production and supply networks, Miriam Wilhelm from the University of Groningen presents details from her in-depth research on Toyota’s practices for managing cooperation and competition. In the chapter on innovation and project networks, Leonhard Dobusch wrote about the development of the international network organization behind Wikimedia.
Overall, this book tackles not only a border-crossing issue – management practices and challenges arising outside of hierarchical organizational boundaries – but also aims to bridge the gap between theory and practice in a new textbook format geared towards advanced bachelor, master and MBA students. The book is complemented by a companion website where teaching notes, a glossary and further informative links for each case are provided.