Steven Johnson, 2010: Where Good Ideas Come From: The Natural History of Innovation. New York: Riverhead Books.
Steven Johnson is all about crossing borders. His books deal with a great variety of topics, ranging from London’s most terrifying cholera epidemic (“The Ghost Map“) to a praise of popular culture (“Everything Bad is Good for You“). And also in his most recent book, Steven Johnson crosses disciplinary and historical borders, when he, in his own words, “analyzed 300 of the most influential innovations in science, commerce and technology — from the discovery of vacuums to the vacuum tube to the vacuum cleaner”.
The list of reviews and summaries of the book availble online is endless, including a TED talk given by the author himself and a great video summary featured above. So I am not going to reproduce any of these but very selectively refer to one of the examples presented in the book that relates most to the issues discussed in this blog. This example is the web-based patent marketplace GreenXChange, where Nike publicly released more than 400 of its patents that involve environmentally friendly materials or technologies. Johnson discribes rationale and realization of the project as follows (p. 125):
“By keeping its eco-friendly ideas behind a veil of secrecy, Nike was holding back – without any real commercial justification – ideas that might, in another context, contribute to a sustainable future. In collaboration with Creative Commons, Nike released its patents under a modified license permitting use in ‘non-competitive’ fields. (They also created a standardized, pre-negotiated contract for patents, thereby reducing the transaction costs of haggling over each patent license individually.)”
This is the first example, at least to my knowledge, where Creative Commons was active in standardizing licenses outside of the field of copyright regulation (see the respective announcement on its blog). Moreover, it demonstrates how similar problems and solutions in both so-called “hemispheres” of intellectual proporty – patents and copyright – might be after all. Hopefully, I will soon find the time to do some comparative studies on private regulation in both these fields.