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In the series “algorithm regulation”, we discuss the implications of the growing importance of technological algorithms as a means of regulation in the digital realm.
Yesterday, YouTube proudly announced on its blog that it had improved its “Content ID” system, which allows rights holders to automatically detect uploaded content that contains potentially infringing works, by introducing a new appeals process:
Users have always had the ability to dispute Content ID claims on their videos if they believe those claims are invalid. Prior to today, if a content owner rejected that dispute, the user was left with no recourse for certain types of Content ID claims (e.g., monetize claims). Based upon feedback from our community, today we’re introducing an appeals process that gives eligible users a new choice when dealing with a rejected dispute. When the user files an appeal, a content owner has two options: release the claim or file a formal DMCA notification.
In addition, YouTube claims to have made its algorithms “smarter” to reduce the number of unintentional Content ID claims:
Content owners have uploaded more than ten million reference files to the Content ID system. At that scale, mistakes can and do happen. To address this, we’ve improved the algorithms that identify potentially invalid claims.
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