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Content hosting services such as Google’s YouTube or Facebook are among the most important digital public spaces. Many entirely new forms of creativity have been inspired and flourish due to new and easy ways of sharing (more or less slightly) modified content on the net. What is more, popular examples of such user-generated remixes or mash-ups rarely stay isolated but lead to video responses – often based on another round of remixing.

Precondition for this ecology of user creativity is not only the technological platform but also an enabling legal framework: while, at least in the U.S., many instances of remix culture fall under the fair-use exemption of copyright, this cannot easily be recognized and thus bears risks of costly litigation. As a result, platform operators such as Google are tempted to pursue policies best described as “delete if in doubt” whether a particular work might infringe copyrights.

But why should copyright holders persecute such “infringements” by ordinary users – often fans and dear customers – who engage in creative work without commercial interests? The reason are commercial revenues generated by platform operators, mostly via advertising. Copyright holders of works (re-)used in user-generated content distributed on these platforms demand their share of those revenues and use their copyrights as a collateral in the respective negotiations. Read the rest of this entry »