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In about two weeks I will attend the 63rd Annual Conference of the International Communication Association to present a paper on the organizational identity of the hacker collective “Anonymous” (see also “Anonymous’ Boundaries: Expelling by Exposing“), which I have written together with Dennis Schoeneborn. The key the empirical puzzle in this case is how the organizational identity of Anonymous is constructed given the fact that individual membership is largely invisible.

Logo of YourAnonNews on Twitter

One of our findings is that Anonymous largely relies on the credibility of communication channels as a functional equivalent and substitute to member-based identity formation. Several Twitter accounts, Facebook pages or Tumblr blogs are controlled by members of Anonymous (“Anons”). Some of these accounts such as the YourAnonNews with over 1.1 million followers on Twitter or the OffiziellAnonymous Facebook page with over 1.2 million fans are able to reach large audiences.

The credibility of these communication channels depends on their respective communication history. Those accounts that have accurately announced – if not initiated – Anonymous activities gain credibility and thus the power to speak more or less on behalf of Anonymous.

The centrality of credible communication channels for the identity of Anonymous has recently been underscored by the first Anonymous crowdfunding campaign on Indiegogo. The goal of the initiative: fund a new home for the communication channel YourAnonNews (YAN), which is currently hosted at Tumblr: Read the rest of this entry »