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This is a shortened and slightly altered English version of a German blog post at netzpolitik.org.

The video “Gangnam Style” by the Korean rapper Psy is now the most-watched YouTube clip ever with about 870 million views and counting. And while the official version is blocked in the German YouTube version due to the ongoing copyright struggle between YouTube and the German collecting society GEMA (see “Cracks in the Content Coalition“), there are some unblocked copies available at YouTube, as well; besides, browser extensions such as YouTube Unblocker allow watching the original version even in Germany.

The viral success of Gangnam Style not only made Psy world-famous but had also further consequences, as is documented on the Wikipedia page on the “Gangnam Style phenomenon“:

In 2012, the South Korean government announced that “Gangnam Style” had brought in $13.4 million to the country’s audio sector. […] The British multinational grocery and retailer Tesco reported that its total sales of Korean food had more than doubled as a result of the popularity of “Gangnam Style”.

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Governance across borders: transnational fields and transversal themes. Leonhard Dobusch, Philip Mader and Sigrid Quack (eds.), 2013, epubli publishers.
July 2019
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