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The recent infight between the world’s largest academic publishing company, Elsevier, and (soon: former) editors of one of their journals over attempts to make the journal open access – that is, freely available online – demonstrates the potential power of editorial boards in shaping the digital future of academic publishing.

The academic publishing system runs on reputation. Researchers gain reputation by publishing in reputable journals, which are more read and cited than other journals. The better the reputation of a journal, the more prestigious is it to review and serve as a member of the editorial board. Of course, the related reputation dynamic is self-stabilizing and highly path dependent because prestigious journals get more submissions, have higher rejection rates, more prestigious authors and reviewers, all of which contributes to being cited more often, which in turn is the key reputation metric in most disciplines (see a paper by Jakob Kapeller and myself on this issue for the field of economics).

The path dependence of journal reputation in contempary academic publishing is one of the reasons – if not the main reason – why new open access journals face a steep uphill battle against incumbent journals. The few open access journals that managed to acquire substantial prestige such as some of Public Library of Science (PLoS) journals did so mostly because of the very high prestige of founding editors, including nobel laureates. It is also the reason why simply calling for researchers to switch to open access outlets won’t work. Since careers and funding depend on the proven ability to publish in established “top journals”, researchers in general and early-career researchers in particular have strong incentives to avoid newly founded open access outlets.

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