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I delivered this statement as a panelist at the RIPE@2022 conference “Between the Fourth Estate and the Fifth Power: Conservation and Innovation in Public Service Media Journalism”, September 19, 2022.
Facing competition from large platform giants, from Facebook to TikTok, how should, how could nationally embedded legacy Public Service Media providers ever even hope to compete with those global competitors?
One way to do so would require embracing digital remix culture with its three foundational pillars: copy, transform, combine.
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Chapter from the Book “Public Domain“, edited by Dominik Landwehr
Remixing has long since become a part of our daily lives. Today, when amateurs and artists work with images, texts and music, they are inspired and free. However, in many cases copyright law gets in their way.
During what turned out to be the not-so-hot summer of 2014, a wave of ice water crashed through the internet. Throughout the world, people were filming themselves as they poured buckets of cold water over their heads, sharing the results in social networks and then nominating their friends to perform this strange ritual, which was quickly dubbed the Ice Bucket Challenge. It was a digital chain letter of sorts that spread like wildfire through the internet. The whole thing was actually a call for donations to the ALS Association. ALS is a rare nerve disease.
But this is only a partial description of the phenomenon. In contrast to a chain letter, each ice water performance also had an individual note; it was a continuation of the general motif. In this sense, the Ice Bucket Challenge is also prototypical for digital remix culture.
An example of this remix character is a version of the Ice Bucket Challenge that is circulating in the internet: it is based on the Edvard Munch’s famous picture “The Scream”. The internet picture is a remix and lives off of an interaction between the old and the new. Without a clearly recognizable reference to Edvard Munch’s series of paintings “The Scream”, it would be as inexplicable as it would be without any previous knowledge of the Ice Bucket Challenge phenomenon. This is the essence of a remix: the old, original work remains identifiable in the new work.
Ice-Bucket-Challenge version of Edvard Munch’s “Scream”, author unknown (via).
The example of the Ice Bucket Challenge is revealing. It illustrates how the internet and digital technologies have contributed to the rise in broadly disseminated – not to mention democratized – remix culture. As a mass phenomenon, this new remix culture is characterized by numerous contradictions. Read the rest of this entry »
governancexborders.com 