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Online Slacktivism: Is there a Trade-off between Virality and Sustainability?
March 4, 2014 in Miscellaneous Governance Issues | Tags: cool mobilization, donations, experiments, hot cause, online activism, slacktvisim, social movements, social psychology | by leonidobusch | 2 comments
Over at orgtheory.com, Brayden King pointed to two recent studies on online activism. In their study on “The Structure of Online Activism” (PDF), published in the newly founded Open Access journal Sociological Science, Kevin Lewis, Kurt Gray and Jens Meierhenrich investigate participation around a Facebook “Cause” on Darfur. “Causes” is a platform for online activism which is linked to and builds upon Facebook and the latter’s possibility to recruit your Facebook friends for a certain cause. The cause under study was a campaign on Darfur with over 1.2 million supporters. The authors had access to great longitudinal network data and investigated how the decision to publicly support the cause on Facebook had translated into further support later on. The disillusioning result (p. 2):
99.76 percent of members never donated[.]
To a certain degree, the results of the paper corroborate what is known as the 1% rule on the internet. The overly large majority of an online community contributes nothing, only one percent is responsible for nearly all of the content; in the Darfur case even fewer people (0.24 percent) contributed in form of donations. Compared to traditional forms of mobilizing this is a very poor conversion rate, as reported by Lewis et al. (p. 4):
Mail solicitations, meanwhile, typically generate rates of 2 percent to 8 percent of people donating $10 to $50 each[.]
Furthermore, activism levels decreased quickly over time (see Figure 1).
Does the ‘Microfinance Community’ suffer from Groupthink?
October 11, 2010 in Microfinance, Transnational Studies | Tags: Bill Cooke, epistemic community, groupthink, Milford Bateman, poverty, social psychology | by philmader | 3 comments
I’ve recently been reading through the thought-provoking (albeit somewhat attention-grabbingly titled) book Participation: The New Tyranny?. The authors from a broad range of disciplinary backgrounds take on the paradigm of participatory development from various angles, from failing to account for local power asymmetries and élite capture, to the technicalist perfunctory nature of many participation processes.
Part of Bill Cooke’s chapter entitled “The Social Psychological Limits of Participation?” caught my eye because of his consise elucidation of groupthink and its relation to development policy-making and practice, both at the transnational and the local level.
In a debate I had last month on this blog with David Roodman of CGD about Milford Bateman’s book, I levied what I thought was a rather strong charge against the (so-called, self-proclaimed) microfinance community: that its world-view is skewed and closed-off by mechanisms of groupthink. That was because I was trying to defend Milford Bateman’s argument against a misconception of his critics, that he held a conspiracy theory of microfinance and neoliberalism. I begged to differ by explaining Bateman’s analysis of the microfinance community as a transnational epistemic community plagued by group-typical groupthink.
So I thought I’d put my allegation to a brief test here against Irving Janis‘ eight symptoms of groupthink as summed up by Bill Cooke:
Sypmptom 1: The illusion of invulnerability “An over-optimism about the power of the group and the lack of any real threat to the status quo.”