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How can you win small and medium sized companies to take responsibility for their suppliers in China? Each year, this topic is brought up at the international toy fair by civil society organisations and the international toy association.

The challenge seems tremendous:  Big companies who source in developing countries usually establishe a whole department or CSR team, whereas smaller companies lack the capacity at home as well as the buying power abroad to influence factory behaviour.  Therefore it is even more surprising, that the toy industry, with a high share of medium sized enterprises has established an international, industry wide approach – But how do you get companies to join? Read the rest of this entry »