Over at the Strategizingblog, I have blogged about a current pardigmatic struggle in the realm of organizational strategy research. In a recent article in the Strategic Management Journal, Bromiley and Rau (2014, Preprint-PDF) suggest to adopt a “Practice-based View” (PBV) on strategy. What sounds very similar to approaches labelled strategy-as-a-practice, is actually merely a rhetorical assimilation tactic:
Effectively, all this renders the PBV practice-based in name only. Neither is the PBV rooted in practice theory nor does it propose a methodological approach equipped to empirically capture practices. Rather, the PBV as outlined by Bormiley and Rau treats practices more or less as variables.
Read the full article.