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In the series “algorithm regulation”, we discuss the implications of the growing importance of technological algorithms as a means of regulation in the digital realm.
For a few hours today, Uber users could view their passenger rating thanks to a how-to posted by Aaron Landy. Uber gives both passengers and drivers ratings, probably by averaging the post-ride ratings each gets, and they affect whether riders can get picked up and whether drivers keep their jobs.
Passenger ratings like these raise two kinds of concerns: first, that opaque and inaccessible metrics don’t allow for recourse or even explanation; and second that driver ratings aren’t very consistent or reliable raw material for those metrics.
You hear stories from people who missed a pickup because of buggy notifications, for example, and those people all of a sudden just can’t catch a cab. Any kind of technical error can skew the ratings, but because they’re invisible they’re also treated as infallible.